MEET YOUR multi creative & world class brand builder
Dynamic and innovative Executive Creative Director with over two decades of experience in the marketing industry. Born in Mexico City and bilingual in English and Spanish, with a proven track record of crafting compelling ideas that resonate with consumers. Adept at leading creative teams to conceptualize and execute impactful campaigns across various platforms, from traditional media to digital channels. Passionate about the power of storytelling and skilled in writing concise, engaging content that captivates audiences. Directing video and film for over 10 years. Multi production and edit capabilities. Developed and created digital campaigns for the Super Bowl with a great rate of success.
Super Bowl Digital Campaign
We sent avocados into space.
Aliens found them—and put them in a museum of earthly wonders.
For Avocados From Mexico, that idea became a Super Bowl campaign featuring Scott Baio, plus an interactive experience where people uploaded selfies to appear inside the ad itself. It exploded digitally, breaking records across social media and turning avocados into a cultural phenomenon.
A secret society was protecting the truth about avocados.
Then someone lost their phone.
For Avocados From Mexico, that idea became a fully immersive digital experience—where people could explore real messages, voicemails, videos, meetings, and games hidden inside the device. The story unfolded in real time, pulling audiences deeper into the conspiracy until it all came together on Super Bowl day. It didn’t feel like a campaign. It felt real.
We invited musicians to record a song in one day.
Then we took away their instruments.
For Heineken, artists from Dallas, New York, California, and Chicago walked into a studio expecting the usual setup—and found only iPads and apps. What followed was a raw, experimental session where technology became the instrument. The result: a new sound and a tech-powered playlist people could download for free. Not just music—music reimagined.
They didn’t want a raise.
They wanted out.
For Omnilife, we created an anthem for a generation ready to quit their bosses, their schedules, and the system. The campaign didn’t just talk—it acted. A hotline told you how to quit. A van showed up in downtowns and invited you in. Inside, you made the call, sent the message, recorded the video. Real people, real decisions, real change. This wasn’t advertising. It was a way out.
