Win with ideas.
not algorithms.
I help brands stop chasing trends and start creating them. 25+ years building ideas for global brands.
I fix what’s not working—and make it work fast.
Brand Strategy
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Superbowl campaigns
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Digital Activations
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25+ years
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Brand Strategy ✦ Superbowl campaigns ✦ Digital Activations ✦ 25+ years ✦
The problem
Most brands look like
a different logo
on the same idea.
The algorithm didn't do that. The absence of a real creative idea did.
The brands that win don't follow trends — they create them. The difference is always the idea.
What I do
CREATIVE direction /CONSULTING
Fix your brand. Sharpen your ideas. Move faster. I review what's not working and tell you exactly how to fix it.
video + AI production
From idea to execution, fast. AI-powered production that closes the gap between the brief and the screen.
The creative way
An audio module system built on 25+ years of creative practice. Learn the system behind the ideas.
What You’ll Learn
The Creative Way teaches creators, entrepreneurs, agencies, and brands how to create ideas people actually care about in the AI era.
Inside the system, you’ll learn:
Emotional storytelling
Short-form storytelling for social media
Creative strategy
How to defeat algorithm culture through originality
Pattern interruption
Brand positioning
How to create campaigns people remember
AI-assisted creative workflows
How to build stronger social content without chasing trends
Unlike traditional marketing courses focused on formulas and hacks, The Creative Way focuses on human attention, emotion, and storytelling.
I’ll review your brand, content, or campaign and tell you exactly what’s not working—and how to fix it.
Free Creative Audit (Limited)
Super Bowl Digital Campaign
We sent avocados into space.
Aliens found them—and put them in a museum of earthly wonders.
For Avocados From Mexico, that idea became a Super Bowl campaign featuring Scott Baio, plus an interactive experience where people uploaded selfies to appear inside the ad itself. It exploded digitally, breaking records across social media and turning avocados into a cultural phenomenon.
A secret society was protecting the truth about avocados.
Then someone lost their phone.
For Avocados From Mexico, that idea became a fully immersive digital experience—where people could explore real messages, voicemails, videos, meetings, and games hidden inside the device. The story unfolded in real time, pulling audiences deeper into the conspiracy until it all came together on Super Bowl day. It didn’t feel like a campaign. It felt real.
We invited musicians to record a song in one day.
Then we took away their instruments.
For Heineken, artists from Dallas, New York, California, and Chicago walked into a studio expecting the usual setup—and found only iPads and apps. What followed was a raw, experimental session where technology became the instrument. The result: a new sound and a tech-powered playlist people could download for free. Not just music—music reimagined.
They didn’t want a raise.
They wanted out.
For Omnilife, we created an anthem for a generation ready to quit their bosses, their schedules, and the system. The campaign didn’t just talk—it acted. A hotline told you how to quit. A van showed up in downtowns and invited you in. Inside, you made the call, sent the message, recorded the video. Real people, real decisions, real change. This wasn’t advertising. It was a way out.
I don't follow trends. I build ideas that become them.
I'm Alex Duplan — creative director, brand builder, and storyteller. For 25+ years, I've helped companies like Avocados From Mexico, Heineken, PepsiCo, Budweiser, HBO, Southwest Airlines, Hyundai, Hershey’s, Multiva, Glad, Clorox, Levi’s, Bud Light, and many more find the idea underneath the brief. The one that moves people.
I now work directly with brands that are tired of looking like everyone else. I fix what's not working — and make it work fast.
25+ years creating ideas for global brands.
3 Superbowl digital campaigns.
Global brands served.
Let’s build your brand together.
Let’s build your brand together.
Frequently Asked Questions
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Alex Duplan has created campaigns and brand work for HBO, Hyundai, Nissan, Budweiser, Pepsi, Heineken, The Home Depot, Gillette, Head & Shoulders, Mattel, Southwest Airlines, Levi’s, AT&T, Avocados From Mexico, and many more global brands.
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The Creative Way is a modern creative system designed to help brands, creators, entrepreneurs, and agencies create ideas people actually care about. The system focuses on storytelling, emotional connection, disruptive thinking, and defeating the social media algorithm through creativity instead of trends.
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Yes. Alex Duplan worked on award-winning Super Bowl campaigns for Avocados From Mexico, including digital and social activations that generated massive engagement and cultural conversation.
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Alex Duplan helps brands create ideas designed for humans first, not algorithms. His approach combines emotional storytelling, disruptive creative thinking, cultural insights, and modern AI tools to build campaigns people actually remember, share, and talk about. Instead of chasing trends, the focus is on creating original brand experiences that naturally generate attention and engagement.
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Alex Duplan works with startups, Influencers, entrepreneurs, agencies, and established brands looking to improve their storytelling, social media presence, creative strategy, and brand positioning. His experience ranges from global campaigns for brands like HBO, Hyundai, Pepsi, Heineken, and Avocados From Mexico to helping smaller companies develop stronger creative identities and more effective marketing ideas.
STILL HAVE QUESTIONS? let’s chat.
